The name "Honeywell" is known and respected throughout the world, thanks to a record of achievement that is more than a century old and to the company’s sizeable investment in advertising, promoting and communicating the Honeywell brand throughout its existence.
To take full advantage of that investment and to continue to build the value of the Honeywell brand, the company has adopted a modified Master Brand Strategy. An important element of that strategy is creating consistency in the way the company names its business units, products and services.
The company name
"Honeywell" is the predominant identifier used for the company and its business units.
While the company’s full legal name is "Honeywell International Inc." (note that there is no comma after the word "International"), the full company name is used only where specifically required in contracts and other legal documents. In normal day-to-day written and verbal communications, the company should be referred to simply as, "Honeywell."
Business unit names
In most cases, use the name "Honeywell" alone to identify the company and its employees, facilities, products, services and other assets to external audiences.
Business unit names have little meaning to people outside the company, are subject to change and can cause confusion among the company’s most important external audiences.
For example, in written text for a brochure, press release or other standard external communications, the preferred designation is, "Honeywell plans to open a new office," "Jane Doe works for Honeywell," or "Honeywell is a leading producer of specialty materials," without reference to a specific business unit name.
Business unit names may be used under the following circumstances:
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In internal communications, when it’s important to distinguish one business unit from another; |
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In external communications, when more than one business unit is being discussed and it’s important to avoid confusion or make a distinction; |
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In external communications when using a business unit name would help audiences understand the company, its scope and its capabilities. |
In all cases, the name of a business unit must be secondary to the Honeywell name.
For example, in a brochure, press release or other standard external communications, the preferred designation is, "Honeywell plans to open a new office. The office will house the company’s Transportation Systems and Specialty Materials representatives." Or, "Honeywell had introduced a new product" and later in the communications, "The product will be manufactured at the company’s Automation and Control Solutions facility."
The first reference to the company in external materials should always be the word "Honeywell" alone; when necessary and desired, a subsequent reference may include the name of specific business units.
Today’s Honeywell is comprised of four Strategic Business Groups (SBGs) each of which consists of multiple Strategic Business Units (SBUs). SBUs may be made up of multiple Strategic Business Enterprises (SBEs).
In casual use, any of these entities may be referred to as a "business unit," "business" or "operation." Honeywell does not use the terms "division" or "sector" to officially describe its operations.
When using the names of Honeywell business units in internal or external communications materials, it’s important that the correct business unit name be used. | 
