Honeywell Brand Management

Internal Logos


The distinctive and globally recognized Honeywell logotype is the primary graphic symbol of the Honeywell Master Brand. Information and guidelines of the use of the logotype can be found in the Design Standards, and downloadable files can be found in the Logo Library.

Honeywell does not permit other logos, graphic symbols or graphic elements to be used internally or externally. Do not develop new logos, graphic symbols or other graphic element for business units, departments, initiatives, programs, teams, internal campaigns or presentations. The reasoning:

- Such graphic elements compete for attention and detract from the Honeywell logotype, which is our company’s primary identifier;
- Developing and reproducing internal logos consumes valuable company resources that could be applied toward achieving our more important objectives; 
- The proliferation of a large number of unrelated logos create a disjointed image in company communications materials and runs counter to the sense of brand unity, clarity and simplicity that we are committed to at Honeywell. 

The definition of a logo is -  An identifying symbol, statement, graphic element, or words written in a stylized font that defines a product, service, place or organization.

Honeywell does not anticipate granting further exceptions to the graphic symbols and logos standards.



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