The familiar Honeywell logotype is the centerpiece of the company’s Visual Identity System. Consistent and appropriate use of the logotype will help us build brand recognition for Honeywell and protect the company’s name, which is our most valued trademark. The value of the Honeywell logotype and our brand position are also enhanced by consistent use of other basic Visual Identity System elements, including the company’s approved colors, standard design grids, and approved typography on all products and in all communications materials.
The Honeywell Logotype
The Honeywell logotype is the company’s primary identifier. Regardless of where the logo is being used, there are only three approved ways to use the Honeywell logotype:
