Honeywell has adopted a modified master brand strategy, in which the majority of the company’s business units, products and services are branded “Honeywell.” Nearly all of the company’s businesses, products and services are branded with the well-known Honeywell Master Brand as their primary identifier.
Within its master brand architecture, Honeywell supports a variety of sub-brands, product brands and services brands that are well-known identifiers in their respective markets. In all cases, these brands are secondary to the Honeywell Master Brand.
The company’s name and logotype are valuable assets and the most visible symbols of our company. By using them correctly, we can continue to build and protect the value of the Honeywell name and master brand, as well as the company’s other product and service brands.
Products and services under the Master Brand are not permitted to use a logo or write the product or service name in a stylized font. Click here to view Product Name Nomenclature.
