Naming Standards

Names that are simple, clear and descriptive should always be used for Honeywell organizations, locations, initiatives, employee programs, and the like. Following are the overarching internal naming standards:  Always choose names that are simple, clear and descriptive;   Always choose names that reflect the audience and describe the program or entity being named;   Choose names that will be meaningful to the intended global audience;   Don’t use the word “Honeywell” as part of an internal name, except when it’s necessary to avoid confusion with an external entity or program with a similar name. For example: Honeywell Help Desk to distinguish from IBM or Dell Help Desk  Never use the word “Honeywell” as part of name. For example: you can refer to Honeywell’s Five Initiatives or Honeywell’s Annual Operating Plan, but the formal names are Five Initiatives and Annual Operating Plan, respectively.  In formats where it is clear the communication is part of Honeywell -- such as a Website or on letterhead with the Honeywell logo -- Honeywell does not need to be repeated in the name.  Avoid acronyms and other abbreviations, because they are often vague and confusing.   Never choose a name just because it produces an appealing abbreviation or acronym;  Don’t invent words or phrases, use poor grammar or unconventional capitalization;   Don’t brand internal programs or entities with unique names. Choose clear, simple and descriptive names instead. Always remember that the name “Honeywell” is the primary identifier for Honeywell Master Brand organizations and programs. Other Honeywell naming standards can be found in the Brand Nomenclature guidelines.