How Standalone Brands Relate to Master Brand

Unlike Honeywell Master Brand business units, products and services, the brands identified as Honeywell Standalone Brands are supported and managed independently of the Honeywell Brand Management System and the Honeywell Visual Identity System. The Standalone Brand name is the primary identifier for these brands. They have their own logos, brand colors and other identity standards. Brand and identity resources for the Honeywell Standalone Brands can be obtained by contacting the appropriate brand manager. Product Names Honeywell’s approved Standalone Brands and Endorsed Brands generally do not use the Honeywell name in their product names. Both Standalone and Endorsed Brands develop new product names that build equity in their established brand names. At the same time, Standalone and Endorsed Brands can benefit from their association with Honeywell and the Honeywell brand name and vice versa. In brochures, news releases and other written communications materials brand names should be effectively linked to the Honeywell name. For example, a press release may say, "Prestone has formed a partnership with an automotive association," and later in the release, "Prestone is a Honeywell brand." This linkage should be to Honeywell, rather than to the business unit that manages the brand. Exceptions: Stationery The Branded Stationery standards for letterhead and business cards must be used; stationery must be ordered from the Honeywell U.S. stationery supplier, Standard Register. Communications Materials To effectively link the Honeywell brand to the Honeywell Standalone Brands, the following statement is required to be used in a centered position in the signature area of all Standalone Brand communications materials. The signature area is defined as the bottom of the page in a one-page document or the bottom of the last page of a multi-page document. Prestone is a Honeywell brand The Honeywell International copyright line must appear on all advertising, collateral materials, packaging and in all other applications where a copyright symbol is traditionally used. The symbol should read: © 20XX Honeywell International Inc. Click here to view web resources for Standalone Brands.