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Honeywell Trademark Licensing |
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| Brand matters to customers looking for products and partners they can count on. It also makes a big difference to the most talented job-seekers. Communities welcome companies that have positive brand images with open arms. And, more than ever before, investors reward companies with strong, well-known and respected brands.
Studies consistently show that, all other things being equal, people prefer to buy brands they know and trust. Strong brands can also help a company command a price premium, grow market share, reduce the cost of sales and become more competitive in the marketplace. |
| | | | Honeywell Standalone Brands | |  | | Honeywell supports sixteen Honeywell Standalone Brands, which have excellent recognition, brand equity and value in their specific markets. These brands are supported and managed independently of the Honeywell Brand Management System and the Honeywell Visual Identity System. They have their own logos, brand colors and identity standards. In some cases, they have their own architecture of sub-brands, product brands and service brands. |
| | | | Honeywell Endorsed Brands | |  | | In addition, Honeywell maintains and supports a collection of Honeywell Endorsed Brands. These brands are co-branded with the Honeywell name. They have their own logos and brand colors, and in some cases, have their own identity standards. In most promotional uses, the endorsement line, “by Honeywell,” appears below the brand logo. |
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