New Honeywell Survey Shows Passengers are Willing to Give Up Flight Conveniences for Wi-Fi
July 22, 2014
In its second wireless connectivity survey, Honeywell finds that in-flight Wi-Fi is becoming increasingly influential on a passenger’s buying and wireless usage behavior, including flight selections and, in some cases, paying more for specific flights. The survey affirms that fliers today expect constant and speedy Wi-Fi when traveling. The availability of Wi-Fi influences flight selection for 66% of passengers and nearly one in four have paid more for a flight with Wi-Fi. Almost half of the respondents would be willing to give up another convenience to have Wi-Fi access as fast as it is at home, including enduring airport security twice.
Watch the video to learn more about what passengers are willing to trade for good in-flight Wi-Fi.
“You can pack your own meals, but you can’t pack your own Wi-Fi,” said Jack Jacobs, vice president, Marketing and Product Management, Honeywell Aerospace. “The commercial aviation industry has to pay attention to meet the demands of passengers, giving them the freedom to stay connected whenever and wherever they want. Honeywell’s survey affirms that consumers are accustomed to easy access to Wi-Fi, and they expect it to be fast and consistent like at home or work. Those expectations are expanding up into the sky.”
The research was conducted by Kelton among more than 1,000 adults in the United States who have used Wi-Fi on planes within the past 12 months.