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Keeping Kids Safe At Halloween

KidSmartz, an Innovative Abduction Prevention Program from The National Center for Missing & Exploited Children and Honeywell, Launched Today with Help from Tia Mowry of Nickelodeon's ‘Instant Mom’


Halloween is a fun-filled time for kids and parents alike, but it is also a holiday where safety should also be top of mind. Today, the National Center for Missing & Exploited Children (NCMEC) and Honeywell have teamed up with Nickelodeon actress, Tia Mowry, to launch KidSmartz, a new program that aims to keep kids safe on Halloween and all year-round.

KidSmartz_logo_employee_giving (3)According to the FBI, police received more than 400,000 reports of missing children last year in the United States. KidSmartz is a personal safety program that educates parents, teachers and other trusted adults and law enforcement about preventing abduction. The program empowers kids in grades K-5 to practice safer behaviors in ways that are fun, innovative and easy-to-implement.

"We have been analyzing attempted abductions for almost a decade and have learned a lot about the risks kids face and the strategies they can use to stay safe,” said John Ryan, president and CEO of NCMEC. “Thanks to Honeywell, its employees and the support of Tia, we have an opportunity to share this potentially life-saving knowledge through the KidSmartz program."

Through the use of videos and engaging animations, KidSmartz helps teach critical safety information to children. The foundation of the KidSmartz curriculum focuses on the four rules of personal safety:

Check out the video that brings these rules to life:

“Halloween presents a great opportunity to discuss safety with our kids,” said Tia Mowry. “KidSmartz provides the tools that parents, teachers and law enforcement need to address a scary topic, but in a way that’s fun and entertaining for kids. As a mom, I know that preparing for a night of trick-or-treating can be hectic, but taking a few minutes to talk with our kids about the four rules can make a difference in keeping them safe on Halloween — and every day of the year.”

Parents, educators and other trusted adults can find instructional resources such as free classroom lesson plans, take-home printable materials for families, safety checklists and engaging and animated videos to empower kids to practice safer behaviors and reinforce the four rules of personal safety.

HappyHalloween_Carousel 2KidSmartz reinvents the concepts and methods developed in 2005 for the “Got 2B Safe! Think Smart and Take Charge” program, Honeywell’s first nationwide classroom-based child abduction prevention program for third-graders launched in partnership with NCMEC. This fall Got2BSafe! will be expanded to impact even more children thanks to the next generation of the program — KidSmartz.

“For 10 years we’ve partnered with NCMEC to keep a watch over our nation’s children and supply them with resources that can help them recognize and avoid dangerous situations,” said Tom Buckmaster, President, Honeywell Hometown Solutions, the company’s corporate social responsibility organization. “I'm proud of what we have already accomplished with Got2Bsafe! and hope to continue that success with the KidSmartz program by reaching more children and teachers.”

To encourage educators to utilize the site, teachers who download the KidSmartz Education Toolkit will automatically be entered for a chance to win a $250 gift card that can be used for purchasing school supplies. Drawings will take place once a month through the end of the year.

The KidSmartz curriculum and related materials are available for download at For more information, check out KidSmartz on Facebook and Twitter.

Kerry Kennedy
+1 973 727 2904  - Mobile