3 Trends in Connected Retail
The world of brick-and-mortar has never been more exciting
January 12, 2018
Whether online or in-store or some combination – the world of retail is changing. Despite some news reports, brick-and-mortar stores aren’t going away, but they are evolving in exciting ways.
Even with the rise of e-commerce, we still visit want to visit shops, where we can touch, taste and feel before we buy. In fact, many online-only retailers are investing in physical stores so they can bring their websites to life.
And more than ever, technology such as our Connected Retail Solution is making it all possible.
Here are a few retail trends to watch this year:
Personalized shopping experiences
Trend: Providing personalization sounds good, but delivering differentiated end-to-end customer experiences requires behind-the-scenes infrastructure.
How it works: Technology seamlessly enables you to buy what, when, where and how you prefer. It lets stores focus on creating experiences that give customers more control and convenient ways to shop.
Trend: Showrooms, popups and small-format stores are creating dynamic experiences focused on surprise and delight and high-touch care. (Would you like a sparkling water while you browse?)
How it works: With a mobile device, associates can show shoppers options for other products to buy, check inventory and arrange delivery all without leaving a customer’s side.
Faster in-store operations
Trend: Logistics aren’t glamorous, but seamless order fulfillment is necessary to delighting and delivering. To accommodate those who want to buy in-store but enjoy the convenience of in-home delivery or shop in a showroom with display-only options, local shops are acting more like mini-distribution centers.
How it works: Software can streamline store associates’ tasks such as replenishing shelves, fulfilling online orders and confirming inventory levels. Using voice commands, associates can identify issues like missing shelf tags and incorrect display set up so that the store doesn’t miss out on big sales.