Embed a Human-Centered Mindset: Honeywell in UX Magazine
Honeywell User Experience Leader Aaron Cooper shares a new way to embed the people you serve in your design thinking in a recent issue of UX Magazine.
Honeywell User Experience (HUE) Leader for Human Resources Aaron Cooper recently wrote an article for UX Magazine on Persona Speed-Dating, a method to help enable teams to bring new and improved experiences into the world for the people who use them.
In the magazine, dedicated to exploring all facets of experience design, Aaron discusses the role of personas to enable design teams and business stakeholders with human reference points that help us consider different perspectives as we design for people with varied needs and goals. Referring to these personas is one way to prevent decision-making based primarily on personal self-reference or assumptions.
Read the full article.
HUE is a key Honeywell initiative that helps us understand the needs of customers, installers, maintainers, channel partners and employees to design intuitive, desirable, differentiated and value-added products and services that meet those needs. We aspire to be the Apple of the industrial sector with intuitive, easy to use, easy to install and easy to repair products that delight our users. By asking “how can I make this easier or more valuable for the customer” in everything we do, we strive to create memorable experiences that lead to greater end user satisfaction, that in turn equates to higher value solutions and more customer loyalty.
Aaron leads, teaches and practices human-centered design to deliver measurable value for Honeywell’s Human Resources function. He actively listens, builds relationships and influences to create intelligent, innovative, desirable experiences that drive growth and satisfaction for employees.