From hairspray to cleaners to cooking spray, aerosol is everywhere.
A recent survey by Honeywell and Rakuten Research, Inc. of 800 people who use the products found that almost half of the respondents used them more than four or five times per month. That's a lot of product, but these consumers are concerned.
With flammability as the top safety concern, 67 percent of the respondents, ranging from 20 to 60 years old, said they had either heard of—or personally experienced—the hazards of improper use of aerosol products. Safety is such a concern for these users that 87 percent selected it as their top priority, whereas only 8 percent chose price.
Consumers also expressed concern about the negative environmental impact of aerosol products, including the impact on rising greenhouse gas (GHG) emissions. This makes sense, considering Japan has set a national target to reduce these emissions by 26 percent in 2030 from 2013 levels. Chemicals that contribute to greenhouse gases are widely used in the aerosol industry.
These findings present a unique opportunity for aerosol companies to distinguish themselves—by offering products that directly address these concerns. For example, companies can switch to ingredients that are good for the environment and less flammable, or even nonflammable. Honeywell offers one option called Solstice® Propellant that is nonflammable and has virtually no impact on GHG emissions.
Aerosol products are widely used, and solutions like Honeywell’s help meet consumers concerns and desires without sacrificing performance. After all, the customer is always right.