Honeywell Research Reveals 88% Of Surveyed Sports Fans Want Greater Focus On Safety Measures When They Return To Stadia
- Safety technology can help entice apprehensive fans to return, report finds
- Fans calling for systems and protocols, including improved air quality, temperature checks and enforced social distancing, to be permanent fixtures of the live sports experience
BRACKNELL, UK, 5th MAY 2021 – Honeywell (NYSE: HON) has today released the results of its study of sports fan attitudes about returning to stadium-based sporting events in the United Kingdom. The findings show that concerns around COVID-19 remain, with 88% of respondents wanting an increased focus on safety measures, such as air quality management and social distancing, when they return to stadia. Importantly, 79% of those surveyed said they wanted clubs and stadium operators to notify them in advance of attendance that these types of measures are in place.
Despite concerns, there is widespread excitement at the prospect of returning to live events, with 54% of surveyed fans hoping to secure tickets to at least three games even while stadium crowd limits are in place.
The study of 2,000 UK sports fans revealed that, among those surveyed:
- 79% are worried about returning to stadiums due to the potential risk of contracting the virus
- Surprisingly, amongst 16-24-year-old respondents that figure rises to 83%
- Almost half (46%) are reluctant to take family members to watch live sport again, with 44% of those surveyed saying they will hold off doing so until they understand what safety measures have been implemented
“Sports fans are passionate about watching live games, but our study shows that many fans remain worried about the potential risks COVID-19 poses at events and for them, safety is paramount,” said Patrick Hogan, chief commercial officer, Honeywell Building Technologies. “Fans have clearly signalled that they are looking for reassurances from clubs and stadium operators that they have the processes, protocols and technologies in place to help minimise risk so they can get back to enjoying live sport as safely as possible.”
Many of the safety measures that have become commonplace in most aspects of daily life continue to be expected by many sports fans while inside stadia. 66% of surveyed fans expect that restrictions on fan movement will be necessary to help protect spectators and staff. Approximately half (46%) of those surveyed want to see the monitoring of social distancing compliance, while 38% support the introduction of temperature monitoring for fans entering the ground and 27% want to see the use of air purification systems within the concourse to reduce the risk of contagion.
“Fans are eagerly awaiting the opportunity to get back to stadia to watch live sport but our study shows that they are prepared for a game day experience that is not the same as it was before,” said Hogan. “With 90% of fans telling us that they believe their support from the stands can have an impact on the game, it’s important everyone involved does what they can to get fans back quickly, but also as safely as possible. We’re actively engaging with clubs and stadium operators around the country to help them get systems and policies in place to help support their efforts to get fans safely back to grounds.”
Honeywell's Healthy Buildings solutions help building owners improve their building environments, operate more cleanly and safely, comply with social distancing policies and reassure occupants. By integrating air quality, safety and security technologies along with advanced analytics, Honeywell’s healthy buildings solutions are designed to help reduce potential risks of contamination and improve business continuity by monitoring both the building’s environment and its occupants’ behaviours.
The Honeywell survey was conducted by Censuswide among 2,000 sports fans in the UK, between 3rd March 9th March, 2021, using an online survey. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of responses and the level of the percentages expressing the results.
About Honeywell Building Technologies
Honeywell Building Technologies (HBT) is transforming the way every building operates to help improve the quality of life. We are a leading building controls company with operations in more than 75 countries supported by a global channel partner network. Commercial building owners and operators use our hardware, software and analytics to help create safe, efficient and productive facilities. Our solutions and services are used in more than 10 million buildings worldwide.
Honeywell (www.honeywell.com) is a Fortune 100 technology company that delivers industry specific solutions that include aerospace products and services; control technologies for buildings and industry; and performance materials globally. Our technologies help aircraft, buildings, manufacturing plants, supply chains, and workers become more connected to make our world smarter, safer, and more sustainable. For more news and information on Honeywell, please visit www.honeywell.com/newsroom.