What you will learn from this article:
- Technology is transforming the retail experience. Solutions like "Scan as you Shop" and digital helpers make shopping easier and more personalized.
- Automation boosts efficiency. Tools such as voice-directed warehousing and wearable devices help retailers improve accuracy and speed.
- Data and digital payments strengthen loyalty. Real-time analytics and secure payments let retailers optimize promotions and build customer trust.
As retailers continue to invest heavily in ecommerce platforms, supply chain technology and digital platforms, Honeywell solutions stand poised to revolutionize the retail industry. According to a report by Statista, the global retail ecommerce sales are projected to reach $7.4 trillion by 2025, which underscores the significance of integrating advanced technologies to create more connected customer journeys.
Data-capturing, innovative solutions can be integrated into these trends, offering practical applications for seamless unified commerce, store design innovation and experience, logistics, recommerce and sustainability, marketplaces, payments and intelligent use of data.
How digital personal shopping technology is enhancing customer experience
Technology enables retailers to offer personalized shopping experiences through data analytics and customer insights. Scan as you Shop (SAYS) technology is a unique and innovative addition to checkout options that provides multiple opportunities for brand engagement.
What is Scan as you Shop (SAYS) technology?
SAYS technology allows customers to use mobile barcode readers to scan items as they shop, streamlining the checkout process and providing real-time tracking of their spending. With SAYS, customers benefit from time-saving convenience, the ability to monitor their total bill and savings through loyalty programs, and a seamless shopping experience.
The technology has seen significant adoption, with handsets available in most important European retailers; for example, one retailer reported SAYS facilitating over 10 million transactions per month. While this technology reduces time spent in the checkout process, SAYS media offers impactful advertising placements, including splash ads and basket banners, which strategically engage customers throughout their shopping journey.
Honeywell's CS32 device is a personal shopper with an extended display that is designed to change the rules of the SAYS experience, helping to reduce frictions at checkout, while also offering connected experiences with customers.
Technology is enhancing operational efficiency in the retail sector
Automation and advanced software solutions streamline various retail operations, from inventory management to supply chain logistics, reducing costs and increasing efficiency. According to a McKinsey report, automation technologies could raise productivity growth globally by 0.8% to 1.4% annually. Honeywell’s supply chain technology, including automated warehousing and advanced tracking systems, can help streamline operations.
Honeywell’s voice-directed warehousing solutions, for instance, allow workers to perform tasks hands-free, improving accuracy by up to 80% and increasing productivity by as much as 25%. This technology guides warehouse staff through their tasks with voice commands, significantly reducing errors and improving order fulfilment speeds.
Additionally, wearable and mobile computing solutions integrate seamlessly with existing warehouse management systems to provide real-time data visibility while enhancing the worker experience. This leads to more efficient stock management, better demand forecasting, and improved customer satisfaction.
RFID technology offers numerous benefits that are crucial to modern retail operations.
- According to Altavant consulting, implementing RFID solutions can speed up inventory processes by up to 25%, significantly enhancing inventory management and operational efficiency.
- RFID technology significantly enhances retail operations by improving inventory accuracy, security, and streamlining tasks. It automates inventory checks, tracks product movements and provides real-time data, enabling retailers to reduce overstock, avoid stockouts and prevent theft.
- The technology frees up staff for customer-facing activities, provides precise product availability information, and offers valuable data insights that optimize store layouts and marketing strategies.
- RFID improves supply chain coordination, leading to increased efficiency and a better customer experience.
How retailers can help reduce point-of-sale frictions
In today’s rapidly evolving retail landscape, technology is playing a pivotal role in helping retailers transform customer and operational experiences. One way retailers can do this is through secure payment solutions like Honeywell’s Smart Pay, which can enhance marketplace transactions by providing reliable and efficient payment processing.
- Mobile payment terminals and optical character recognition data capturing systems ensure secure and seamless transactions, enhancing customer trust and satisfaction, also getting quality data for better decision making, avoiding also delay for example reading damaged or bad data quality barcodes.
- Access to real-time data and analytics helps retailers make informed decisions, optimize pricing strategies, and predict market trends. By leveraging this data, retailers also can offer personalized promotions and improve customer loyalty. According to a McKinsey report, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable.
Honeywell’s Operational Intelligence software suite also offers IT device management tools designed to help monitor and maintain hardware installations. These features can assist retailers in managing system performance and operational needs.
By enhancing customer experiences, improving operational efficiency, and leveraging data-driven insights, Honeywell empowers retailers to meet emerging trends and challenges head-on.
Learn more about retail technology at NRF Europe 2025
Join us at NRF Europe 2025 to witness firsthand the transformative power of Honeywell's solutions and be part of the next revolution in retail technology.
Don’t miss out — secure your meeting spot in our booth number G-129.
